Zoubida hats

Pure floppy joy. 

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Zoubida is a vibrant return to roots: part fashion revival, part family love letter, and all about craft with soul. Founded by designer Sophia Kacimi who swapped the global fashion circuit for a slower, deeper path, Zoubida reclaims Morocco’s rich textile heritage into one-of-a-kind wearable pieces. Each piece begins with antique deadstock jacquard fabric, once the heart of Moroccan salons, transformed into flamboyant, joy-soaked garments made in close collaboration with local artisans. At its core, Zoubida is a movement fueled by community care, playful color, and contagious energy. Made entirely in Morocco, it’s proof that tradition doesn’t have to fade, but is just waiting to shine even brighter.