Joint Venture Matchbox

Reigniting the classic Joker matchbox. Two friends, one matchbox. Nothing certain, everything open. Because not everything worth building starts with a plan.

• Ivory-finished wood
• Safety matches
• Striking surface with dual magnetic closures on both sides
• 68mm × 48mm × 22mm

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In South Asia, matchboxes were canvases for art, politics, and storytelling. Sitting unnoticed in pockets and kitchen drawers, they carried bold designs, cultural icons, and fragments of a now forgotten history. From mythological motifs to political satire, from local mascots to film stars, they reflected who we were and what we believed in. Maachis is an art revival project reimagining these tiny canvases as a modern medium of storytelling.