Rajasthan, INDIA
Weaving magic with Patwa artisans
Ziddi celebrates the power of being who you truly are – unwavering and unfiltered. To do what one wants to. To break the rule a bit. Heavily inspired by ancestral roots in Rajasthan, Ziddi was born from an obstinacy to follow love for the imperfections of perfectly rustic and worn off elements of the state. Brought up in a village full of colours, traditional arts and antiques, sisters Pallavi and Malvika develop handmade, sustainable and one of a kind pieces in partnership with craftsman across India. It is their sincere urge to bring a change in the lives of the craftsmen who are dependent on fading crafts for their livelihood and to our environment, by making Ziddi a brand that is constantly contributing towards sustainability and reviving a dying thread craft.
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