With a name that means “unyielding, stubborn, headstrong,” Ziddi celebrates the power of being who you truly are – unwavering and unfiltered. Heavily inspired by ancestral roots in Rajasthan, Ziddi was born from love for the imperfections of perfectly rustic and worn elements of the state. Brought up in a village full of colors, artisans and antiques, sisters Pallavi and Malvika develop handmade, sustainable and one of a kind pieces in partnership with Patwa craftsman to help revive a dying thread craft. Parandis are traditionally woven into long braids, creating a blaze of energy and color with every flick of the head.