On Emptiness | MUZZUMIL RUHEEL
To walk between candle and fire
FRIDAY IS A HOME FOR THE FOREVER CURIOUS, HUNGRY TO SEE THE WORLD WITH NEW EYES
We exist to enable the discovery of rising creative voices from the Global South, with a focus on artists and artisan brands from Southeast Asia and the Middle East. In our destination space in Los Angeles, Friday blends an art gallery with a design concept store to create a platform for storytelling and sensorial immersion.
Friday is building a new Creative Silk Road to honor the ever-shifting visions, values, and aesthetics of the new global zeitgeist.
HAND Sourcing
NO .1
Every object is hand-curated through relationships with brands and artisans in Southeast Asia & the Middle East
ETHICAL PRODUCTION
NO. 2
Behind every item is a personal story and a human hand. We bring you inside their world.
EDITIONS & EXCLUSIVES
NO. 3
We collaborate with artists and brands to create custom editions that take art off the wall, and into our daily lives.
FRIDAY GALLERY
A SEASONAL PLATFORM of SENSORY PAIRINGS
Each show is anchored in a rotating theme, with the art and object curation tightly bound together in a shared spirit. From the unspoken dynamics of Pakistani politics, to the surrealist future visions of feminist Emirati photographers in Dubai, to young Bruja in Mexico City, we peel back old facades to celebrate the cultural voices of tomorrow.
SS 24 / ON EMPTINESS
TO WALK BETWEEN
CANDLE AND FIRE
An exploration of emptiness, memory, and the humble gentleness of time